Introduction
Organizing a perfectly synchronized, well-planned, well-conducted, and memorable event requires the supervision and services of well-trained and experienced event professionals. Therefore, event management companies are always on the lookout for event professionals. An event manager’s success depends upon how well he or she organizes the event and how well he or she is able to achieve event and marketing objectives.
These skills are required at various stages of the ideal event manager:-
- Great Interpersonal Skills
An event manager must be able to listen to and instruct other people who are associated with it. This includes believing in others’ potential and encouraging them to take on even more demanding tasks and roles. Investing time and effort in coaching team members and working on critical feedback also helps maintain team dynamics.
- Flexibility
Being flexible allows event managers to respond quickly to these situations, find creative solutions, and minimize the impact on the event. Adapting to changing circumstances and requirements and maintaining composure under pressure. Troubleshoot any issues or challenges that arise during the event and implement effective solutions
- Energetic and enthusiastic
Event Managers should be energetic and enthusiastic to show that they can accomplish goals and meet challenges and it will help us to create a positive work environment and culture that empowers employee development.
- Organizational skills
Empowering employees, i.e. giving them a holistic perspective and preparing them for challenging roles, is an important management skill. An effective event manager is committed to the development and training of the event team members and, for that, sees the event as an opportunity to add value to team member‘s experience. Developing team members is highly linked to motivation. One way to achieve motivation is by challenging team members and allowing them to develop themselves by growing their skills, authority, etc.
- Problem-solving & Decision-making skills
While the ability to manage people is important in the design stage, sensitivity is more important in the commissioning stage, and managing resources is most crucial in all stages. Proper feedback and a healthy work culture are also required at all stages of event management. The event manager involves team members in decisions and empowers them to make decisions within their area of responsibility.
- Industry knowledge and experience
Strong networking skills to build and maintain relationships with vendors, sponsors, and other industry stakeholders. Knowledge of marketing strategies to effectively promote events and attract attendees. Capability to design unique and engaging event concepts that captivate audiences and exceed client expectations. Familiarity with event management software, social media, and other digital tools to streamline planning and execution.
- Communication skills
Developing employees as a competency has many different perspectives of leadership. One description is that developing is the bolstering of others’ abilities through communication and guidance. It has been shown that this impacts the job satisfaction and commitment of the employees and, in addition, relates positively to event success. Developing at the event level is seen as providing mentoring, offering challenging assignments, and acknowledging the strengths and contributions of team members.
Conclusion
An ideal event manager requires emotional resilience and communication in events of medium complexity and sensitivity in events of high complexity. They must possess high motivational abilities in repositioning events. Self-awareness, communication, negotiation skills, and understanding of group dynamics are key to the success of event managers.
Author – Reshma