OUR EXHIBITIONS & STALLS PLANNING PROCESS
With 15+ years of corporate event expertise in Chennai, Brandwise delivers streamlined, flexible planning backed by proven processes. Every event is unique, but our approach ensures smooth execution and powerful results.
Our 5 Stage Process
Stage 1: Conceptualization
In organizing an exhibition and stalls event, begin by establishing the purpose and knowing the audience. Develop a central theme and design attractive, interactive stalls that support the brand. Organizing the layout of the venue to ease traffic flow and visibility. Add activities like keynote addresses, live demonstrations, and gamification to keep participants engaged. Logistics are key, with a strategically chosen venue, well-trained personnel, and guaranteed tech support. Market the event on social media and PR prior to, during, and after the event, with clear signage and digital signage. Establish a clear budget and track success through foot traffic, lead generation, and social media. Lastly, integrate sustainability using green materials and effective waste management.
Stage 2 : Planning
To plan an exhibition and stalls event, begin by establishing new ideas and goals. Select a theme that suits your goals and maintains consistency among stalls. Design the layout to maximize traffic flow and emphasize main areas. Incorporate interactive aspects such as demos and talks to engage visitors. Plan logistics carefully, such as venue selection, staffing, and tech support. Market the event on social media and in clear signage, and measure success by attendance and engagement. Remain to a clear budget and focus on sustainability through the use of eco-friendly materials and waste management.
Stage 3 : On-site Execution
For the on-site execution of an exhibition and stalls event, have everything ready in advance, including stalls, signs, and technical equipment. Inform all staff members of their responsibilities, ensuring they’re knowledgeable and approachable.
- Stall Designing
- Product Display
- Reception
- Discussion Area – Meeting Rooms
- Storage Area
- Product handling
- Hostess manpower
- Meet & Greet
- Stall cleanliness and hygiene maintenance
- Refreshments
Stage 4 : Budget & Costing
Budgeting for an exhibition involves accounting for venue rental, utilities, and security, along with costs for stall design, materials, and AV equipment. Marketing includes promotion and signage, while staffing covers hostesses, coordinators,product inventory, giveaways.Budget for technology, cleaning, maintenance, and a contingency fund for unexpected expenses.Tracking all expenses ensures the event stays within budget while maintaining quality.
Stage 5 : Event Closure
Event closure entails packing up equipment, staff debriefing, organizing data gathered, and handling logistics. Clean and restore the venue. Send thank-you messages to participants, sponsors, and partners. Perform a post-event evaluation to measure success and gather feedback, then report results to stakeholders for future development.
We can’t wait to meet you.
At Brandwise, our team of passionate planners and producers is here to make you shine. We thrive on solving challenges, delivering flawless events, and being part of your success even if you’re still figuring out the details. We can’t wait to hear what you’re planning!