Checklists to keep in mind before installing your stall at an exhibition
Exhibitions are the ideal choice to promote your Business and connect with the target network seamlessly. However, it is important to emphasize your Brand among others to make a remark to the visitors and turn them into your loyal customers. It is mandatory to create brand awareness by customising your stall as per the audience’s comfort by segregating the spaces for knowledge, Demo sessions, and quick connection and feedback to make your stall a massively successful one in the exhibition.
At Brandwise, we worked with a vast number of events and made them a success with our unique strategies and better teamwork. Now, let’s get to know quick tips to have in your pocket before initiating the process to exhibit your brand in an exhibition!
Fix the Target of the Expo:
You should be clear with your goal before getting into the progress of the exhibition. Initially, get a clear vision of exhibiting your brand. Is it a product demo, launch of the product, networking with the audience, gaining leads, or just creating brand awareness? Once you confirm your initial goal, mark your target audience that you want to attract to the exhibition.
This will help you with the planning of the exhibition. It is mandatory to have a measurable goal, like,
- Should freeze 200+ leads
- Increase the brand awareness on social media by 30%
- Demo at least 20 products and
- Increase the insights of the audience
Having such a measurable goal will improve your planning in the exhibition and make it run effectively.
Pick the right venue:
It is crucial to remember that not all exhibitions are fit for your brand. It is mandatory to consider the size, scope, location, audience type, exhibitor list, and promotional opportunities that make your brand stand out and generate applicable leads.
Few exhibitions mainly focus on products, a few on networking, and others on knowledge sharing. You must make sure which would be suitable for you by doing some pre-research on the exhibition. Corporate Event Management, like Brandwise, offers you a wise choice in selecting the appropriate venue for you.
Budgeting – the backbone of the event:
Budgeting is the major place where most of the mistakes occur. It is okay to over budget, but creating a budget that is sharp might affect the progress of the event. It is mandatory to be ready for sudden surprises like technical failure or manage sudden expenses. So, it is okay to budget beyond the typical limit. It is most important to plan your budget to run your stall flawlessly.
However, collaborating with Corporate Event Management companies like Brandwise helps you with planning and inclining to a proper budget to make your stall pop up and run effectively throughout the exhibition!
Go beyond the limit!
Creating Brand awareness through traditional methods like building up a conversation with visitors, distributing brochures, is now outdated. So now, you can go beyond the limit! Start to build interactive corners, like,
- Touch Screen demo of products
- Live experience of your Product through VR
- QR codes to link with the catalogue
- Unique giveaway that leaves a mark for your brand
- Photo corners that highlight your Brand with logo
These might leave an everlasting impression on your visitors and prioritise your brand from others, and make your stall run without a hitch throughout the exhibition.
Brandwise’s creative team offers you unique ways to highlight your stall in the exhibition!
Boost your Brand – Before, During and After:
Planning your smooth execution is a major part of running a successful event. It is highly important to plan the event and follow up on it once the event is completed. Brandwise’s premium strategies make your stall run harmoniously throughout the exhibition.
Prior Event Promotion:
- Email your database about your event along with details.
- Keep updated on social media stories about the event.
- Post the Countdown timeline on social media.
- Use hashtags to create awareness about your brand and event.
- Boost your social media posts with paid ads.
During the event:
- Update the real-time event experience on your social media platforms.
- Try receiving feedback and reviews from the visitors.
- Engage the visitors to tag your social media pages by giving exclusive freebies.
Post Event promotions:
- Send the visitors a thank you and follow-up mail.
- Publish the highlights of the event as blogs and reels.
Brandwise can hold you back in promoting your participant in the event with exclusive strategies!
Concentrate on follow-ups:
The main focus for participating in the event is to capture potential leads and expand your business by creating brand awareness. Instead of just collecting and stocking up the visiting cards, use the Digital Lead Capture tool to save the database to send updates via email.
It is mandatory to follow up on the leads within 48 hours of the event to turn them into potential clients. It is highly crucial to create a follow-up plan for this process.
Post Event Analysis:
Once you wrap up the event and complete the follow-ups, you must analyse your progress and the result. It is important to keep the following in mind to cross the checklist,
- Total Number of Leads generated through the event.
- Number of sales closed.
- Booth traffic and Floor traffic count.
- Social Media Engagement.
- Return on Investment compared to the cost.
Work with the hand on the experience team:
It is highly important to plan and execute the event with a professional corporate event management team like Brandwise. From initial budgeting to seamless execution, Brandwise is here to hold your hand and make your event a successful one!